Reviews theory and research on sources of need gratification provided by the mass media, including (a) the bifunctional view of need satisfaction (fantasist-escapist or informational-educational); (b) the 4-functional interpretation (surveillance, entertainment, cultural transmission, correlation); and (c) multi-functional view (diversion from routine, emotional release, companionship
This study employed the Uses and Gratifications Theory to explore the motivations for utilizing a smartphone during trips and satisfactions with travel experience. This study adopted multilevel SEM to explore how U&G motivations affect e-tourist satisfaction when attitude toward smartphone use by tourists serves as a mediator. To this end, data collected from tourists travelling in the US were
Abstract. The theory of 'uses and gratifications' does not resolve the problems raised by the attempt to place different types of audiences on a continuum of social cohesion; indeed, it was not explicitly evolved to tackle these problems.
Rubin (1994) outlines the potential for U&G to explain consequences of media use by stating that "concepts such as needs, motives, uses, and gratifications sought are used in an equivalent manner as antecedents to behavior; effects, consequences, gratifications obtained, and outcomes appear as consequents of the behavior" (p. 424). When
Uses and Gratifications - Communication - Oxford Bibliographies Introduction General Overviews Core Texts Theoretical Underpinnings Model and Assumptions Criticisms Scales Used in Research Early Research Deprivation Studies Typologies of Media Use Internet Internet-Based Technologies News Newspapers Political Communication Radio
What is the main assumptions of uses and gratifications theory? - The audience is active and its media use is goal oriented. - The initiative in linking need gratification to a specific . medium choice rests with the audience member. - The media compete with other sources for need satisfaction. - People have enough self-awareness of their media
The uses and gratifications theory is utilized as a starting point for observational research that serves in getting the researchers closer to the uses and motives for using social media. [54] explained that social media sociability gives the chance to develop connections, and the number of friends, contacts, and confidantes has grown at a
Uses and gratifications is an appropriate theoretical approach for this investigation which has often been used to understand the uses of new media by individuals. As being user centered approach, uses and gratification theory believe in supremacy of the user and consider that users obtain gratifications as they sought from media.
The basic premise of uses and gratifications theory is that individuals seek out media that fulfill their needs and leads to ultimate gratification (Lariscy, Tinkham, & Sweetser, 2011). Uses and
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uses and gratification theory explained
